Seth Godin simply has the talent of distilling marketing thoughts into one-liners that capture what text books and case studies try to impart on its readers. In his latest blog entry, he talks about constant queues outside Avis's booth (I guess in NY?) and why other competitors to Avis in the area are not capitalizing on this.
He distills his observations and recommendations into these simple steps:
Attract people in trouble-->Help solve their problems-->Build your reputation-->Sales happen.
Simple enough, isn't it?