Seth Godin wrote a very strong blog-entry on marketeers, aptly titled "Poisoning the Well". Here's what he has got to say about marketeers:
Marketers have spammed, lied, deceived, cluttered and ripped us off for so long, we're sick of it.
Which means that even if you have a really good reason, no, you can't call me on the phone. Which means that even if it's really important, no, I'm not going to read the instructions. Which means that god forbid you try to email me something I didn't ask for... you're trashed. It's so fashionable to be skeptical now that no one believes you if you attempt to do something for the right reasons.
Selfish short-sighted marketers ruined it for all of us. The only way out, I think, is for a few marketers to so overwhelm the market with long-term, generous marketing that we have no choice but to start paying attention again.
Image From Feureau on Flickr.Com - Thanks!