Somebody asked me about the works of John Milton. Since I am not really much into poetry, I said I barely remember his work (a travesty, I know). So I went to PoemHunter.Com to search for John Milton’s work, just to satify my curiosity.
Guess what I saw when I got onto the site? A Google-served text ad, that talks about CFD trading.
For awhile, I was confused – why would a CFD trading company want to be associated with John Milton? Or with poetry?
Then it struck me: One of their products is called “POEMS” (www.poems.com.sg) which I am sure stands for something.
But seriously: if I were interested in poems, it doesn’t necessarily mean I am interested in POEMS the financial service.
Context – I guess – is really difficult to implement.