Seth Godin writes that when people buy a lottery ticket, they are not really buying a lottery ticket: they are buying "(t)he thrill of possibility, the chance for recognition, the chemical high of anticipation".
When people buy a lottery ticket, they do buy something more than just a ticket.
They buy hope.
They buy dreams.
They buy the possibility that they could provide for themselves and their families and be comfortable the rest of their lives.
They buy the chance that it is possible to like those who have won before.
It is not just the anticipation.
It is not just the chance for recognition.
It is not just the 'thrill of the possible'.
It is hope that they are buying.