"In war a dull success is always better than a brilliant one."
- Paul Hoffman, "The Left Hand of God"
These days, marketing and brand wars are no longer won through strategies learned from the past. The battleground has shifted - it has changed. The rules of engagement of eras gone no longer hold. And they continue to be redefined each day by forces that are interrelated and are multiplicative - social, technological, environmental, economic, political, the power of the individual.