I picked this one up from Paul Isakson's entry on Dieter Rams, one of the great voices in the world of design and innovation. I reread the Ten Principles of Good Design (or Ten Commandments, I think they sometimes are called) and indeed, they are in my opinion relevant to the world of strategic communications planning.
| For what is strategic communications planning but the creation and design of an experience between a brand and its consumers - so the brand becomes a part of the life of the consumer and the consumer, a part of the brand? |
The Ten Principles of Design of Dieter Rams are as follows:
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is thorough - down to the last detail
- Good design is environmentally-friendly
- Good design is little design as possible
Now, reread that - and instead of "design", put the phrase "communications plan".
How would you make your communications plans aligned with Rams' principles of design?