Our marginally subversive thought of the day comes from Charles Hampden-Turner and Linda Arc, as quoted by Jamshid Gharajedaghi in the book "Managing Chaos and Complexity":
The most stubborn habits which resist change with the greatest tenacity are those which worked well for a space of time and led to the practitioner being rewarded for those behaviors. If you suddenly tell such persons that their recipe for success is no longer viable, their personal experience belies your diagnosis. The road to convincing them is hard. It us the stuff of classic tragedy.
That we live in fast-changing times is an open secret. And yet we remain to be stuck with our age-old paradigms and schemas of the world. We invest and we gain - that was what it used to be in finance, in marketing, and in business. It was simple.
But we no longer live in simple times.
We are faced with competitors who are as smart as we are. With suppliers who are as protective of their businesses as we are with ours. With consumers who are armed with information gathered from a vast, constantly growing library called the Social Web. With staff and employees who are fast realizing that life in the Firm is not the only life worth living. With leaders who are far more concerned with their parachutes and exit strategies and with pleasing quarterly-results-focused investors than with long-term brand- and business-building.
And yet our response mechanisms remain to be rooted in the same old assumptions.
It is time for businesses and marketeers to wake up and smell the coffee - perchance its smell will reinvigorate them - and us - to think radically different from how we thought in the past.
Things have changed. Things are changing.
So why aren't we shifting? Why aren't we challenging our old assumptions?
Just because it worked in the past doesn't mean it will work again. And again. And again.
The world has changed.
It's your turn.