Interesting starting thoughts on what makes a successful marketing campaign on social networks. This is from Jeremiah Owyang of Forrester Research.
What's really interesting is how the conversation is going on after Jeremiah started it. I found the original article interesting - and to my 'social-tech-newbie' mind, comprehensive.
Until I got to the comments and realized that there are more that needs to be considered.
Look at how the conversations between the author and the commenters are evolving - and clarifying the main theme.
I would call this a successful - hmm - campaign.
