I had a bit of a weird conversation this afternoon (my life, as you may have gleaned by now, is full of conversations...) I was accused - or the company I am with was accused - of being too late to the digital party because we don't buy "display ads in the number 1 portal sites with a very wide reach of eyeballs - and sticky, too, thereby delivering significant frequency and high probability OTS! Your competitors have savvy in this area - they always buy every week for their campaigns and they have committed to spend some money with us."
I just smiled.
"Hmm. Because we believe that display ads don't cut it anymore and that we believe that there is more to the web - and the digital medium - than just display ads in major portals, impressions, click-through rates, time-spent, and other off-the-server metrics."
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