Apparently, the Web is only 5'000 days old.
1995 - when I first joined the working world - I got exposed to the first email address. It was for a client who was from the US and who had a whole string of numbers for his email address - and if I recall correctly, it was a "compuserve" address.
I recall that if I needed to send something to him via "electronic mail" (yes, we called it that back then), I had to trek down to the IT department and plead with the IT guys to please send the email through and attach a file from my 5.25in soft-disk (yes, we still had those back then).
Of course, things have changed.
Everyone in the office has an email address - and everybody can send and receive emails with file attachments 5MB or more.
Fascinating.
We all thought back then that the internet was going to be the next TV - the next best thing since sliced bread.
But it turned out to be more than that!
We thought we could use GRPs and R&F's and TARPs and CPMs and CPTs to measure the internet. We all thought it was "another medium".
But it was more than that: it challenged our thinking. And instead of using the same metrics to measure the internet, the internet forced us to rethink the metrics against which we use the old media.
All these talk about accountability? It was partly because of the internet. It forced us to think differently.
So what's next?
Hmmm. I don't know. But I am guessing, whatever it is, it will change the world.
1995 - when I first joined the working world - I got exposed to the first email address. It was for a client who was from the US and who had a whole string of numbers for his email address - and if I recall correctly, it was a "compuserve" address.
I recall that if I needed to send something to him via "electronic mail" (yes, we called it that back then), I had to trek down to the IT department and plead with the IT guys to please send the email through and attach a file from my 5.25in soft-disk (yes, we still had those back then).
Of course, things have changed.
Everyone in the office has an email address - and everybody can send and receive emails with file attachments 5MB or more.
Fascinating.
We all thought back then that the internet was going to be the next TV - the next best thing since sliced bread.
But it turned out to be more than that!
We thought we could use GRPs and R&F's and TARPs and CPMs and CPTs to measure the internet. We all thought it was "another medium".
But it was more than that: it challenged our thinking. And instead of using the same metrics to measure the internet, the internet forced us to rethink the metrics against which we use the old media.
All these talk about accountability? It was partly because of the internet. It forced us to think differently.
So what's next?
Hmmm. I don't know. But I am guessing, whatever it is, it will change the world.
Comments