Making IKEA Catalogs Alive – and more engaging

This is something that I picked up from a colleague’s blog. 

I loved the idea of making a relatively boring medium (though IKEA’s is not boring at all, I should say – since I look forward to it!)  Other brands that do catalogs ought to think of the same way – bring the medium alive through another medium.  Or better yet: Bring the message to life and elevate it into the area of experience!