« lines | Main | midnight ramblings »

24 March 2009

Comments

LT

I see audience response as a measure of effectiveness, not a cause of it. For advertising to be effective, the stars have to be aligned, don't they - creative execution, strategy, media and brand.

Philip Tiongson

I guess I was trying to be rhetorical.


But even if the stars are aligned - creative execution, strategy, media, brand, product, consumer need, timing, scheduling, impressions - why does it work?


It's not even so much a question on which one works best or contributes best - but why is it that when stars are aligned, advertising works?


I guess I am just thinking too much. :)

The comments to this entry are closed.

Twitterlogs

    follow me on Twitter
    Related Posts Plugin for WordPress, Blogger...

    Empire Avenue

    • I am Listed on Empire Avenue

    Sites that interest me

    Blog powered by Typepad
    Member since 10/2006