"if you were not doing what you were doing now..."

If I were not doing what I am doing now, I probably would have been this guy who studies pandemics, epidemics, and viruses and how they affect people.

When I was in high school, I read Michael Crichton's Andromeda Strain.  I loved it.  I started reading more about viruses - Outbreak comes to mind, but there were more.  My university library card was very much filled with biochemistry books (alongside maths and the required readings in psychology, philosophy, economics, theology, and a few other stuff called "Core Curriculum" in the Ateneo).

Why I am doing what I am doing now?

In the same way that pandemics, epidemics and virology has this certain beautiful, mysterious aura about it, so does marketing research.

When you ask why... ... ...