… you end up feeding the same cycle that you intend to escape from.
By playing “who shouts louder”, you end up with a sore throat and a hoarse voice – and annoyed, disengaged audiences who tune out because they see you 5, 10, 20 times in one day.
The logic seems sound: if your competition shouts loud, you should be louder – because if you don’t, you get drowned by your competition.
And your audiences don’t hear you.
But is that true?
You don’t want your audiences to just “hear” you – you want them to listen to you.
And sometimes, to get them to listen, you don’t have to shout: sometimes, a whisper will do.
A whisper – perhaps one that is romantic enough to get them to think how a night would not be without you.
A soft lullaby – perhaps one that is beautiful enough that they would want to listen to you again and again and again.
A personal conversation – perhaps one that is interesting enough for them to actually stay and listen to your story.
Shouting only increases the din of noise that there already was before you started shouting.
My advice: get closer to them. Be by their side. Be on their side.
And engage them.
Truly, deeply engage them.
In a story.
In a conversation.
In something that is relevant to their lives.
No amount of noise can make or break a deal – it’s only when you get closer to them that they will trust, like, and love you.
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