I really liked this ad.
It's not your usual shampoo ad with a beautiful girl with flowy, thick, shiny hair - with experts extolling the value of their brand.
This simply tells a story.
And a beautiful story it is.
It's probably not realistic - but realism is overrated. Just surf on TV and look at all the TV serials, sitcoms, and even so-called "reality programs".
This simply connects, I believe.
Did it deliver the goods? I am not sure. But I am going to bet it rose through the clutter and simply created a difference amongst those who have watched it.
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