> Social media planning - as a part of a company's marketing campaign - stems from a simple principle that should be accepted company-wide: that the whole company, from the CEO to the frontline soldiers, are a ***marketing communications medium*** for the company.
> Social media planning is also not about getting other people to talk about you, your brand, your services, your greatness - real or perceived. It is about creating platforms and reasons for them to speak to you and to others.
> Social media planning is not about facebook, twitter, Ning, blog seeding (which I abhor!!!). It is about connecting people who have a similar passion towards a brand and/or a belief and facilitating their conversations amongst themselves and participating.
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