It comes with the territory, really. The game for display ads is eyeballs and impressions.
But facebook - and other SNSs - have far more potential than just simply delivering impressions a la newspapers, TV, radio, and other "broadcast" media.
But I guess, I didn't have to reiterate that, right? ":D
Going back to this chart, I wonder how the realized CPMs (cost per thousand impressions; since they're talking impressions, let's go with the flow) or CPC (cost per click) or CPA (cost per acquisition/desired action) look like vis-a-vis exposures.
Why?
I have this hypothesis that people don't really "see" ads on facebook: the service is too engaging and too embedded in one's life that any intrusion - non-permitted intrusion - is not really welcome.
They may get exposed to the ads - but audiences may not necessarily respond to the ad.
Thoughts?
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