marginally subversive

What is a medium?

A good friend offered me this advice on what a medium is:

"A medium is that perfume-laced, beautifully-crafted sheet of stationery where words that speak of love and life and truths are carefully chosen and written, and which is then encased and sealed with a soft, gentle kiss, and sent with the hope that it will be opened, read, cherished, and responded to."

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With that definition, how then do you define "media planning"?

For that, I have no ready answer.

 

How consumers are forcing companies to do business differently ...

via www.youtube.com

... and how predictive analytics can help.

Predictive analytics will become (if it hasn't already) a significant part of the business world.

And it will not just simply be 'owned and controlled' by marketing people - nor just by finance people.

The whole enterprise - the whole organization - will need to be built around a certain philosophy: that a "smarter way exists".

Stat modeling is only the first step. "Econometrics" in marketing and demand prediction from a macro-level is just the first step.

There's more to come.

A profound, three-liner conversation

P1: Why are you so scared of complexity?

P2: Why are you so scared of simplicity?

P3: Why be scared at all?