How consumers are forcing companies to do business differently ...

via www.youtube.com

... and how predictive analytics can help.

Predictive analytics will become (if it hasn't already) a significant part of the business world.

And it will not just simply be 'owned and controlled' by marketing people - nor just by finance people.

The whole enterprise - the whole organization - will need to be built around a certain philosophy: that a "smarter way exists".

Stat modeling is only the first step. "Econometrics" in marketing and demand prediction from a macro-level is just the first step.

There's more to come.