... APPLE!
According to Millward Brown Optimor's BRANDZ annual study, APPLE surged to the number one spot with a brand value of 153MM USD. It overtook three other tech companies, Google (112MMUSD), IBM (101MMUSD), and Microsoft (78MMUSD).
What's behind this?
Apple's portfolio of brands - the iPhone, the iPad, the iPod, the Mac, the iOS... and perhaps, count in in there the enigma that is Steve Jobs and the fact that Apple's stock market capitalization.
No surprises, really.
(Even I who's been using Microsoft Word and Excel for the longest time - and for awhile was enamored by the PocketPC/Windows on a PDA - am getting to be an Apple-convert.)
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