What is an ALGORITHM? From Wikipedia:
In mathematics and computer science, an algorithm (
i/ˈælɡərɪðəm/) is an effective method expressed as a finite list[1] of well-defined instructions[2] for calculating a function.[3] Algorithms are used for calculation, data processing, and automated reasoning. In simple words an algorithm is a step-by-step procedure for calculations.
When will marketing planning and decision-making be replaced by algorithms?
With the explosion of data and the continued emergence of analytics as part of marketing planning, algorithms are not too far off in the future of marketing.
Will people be replaced by algorithms? I don't believe so.
Algorithms and any decision-making process (which is what algorithms are geared towards) will not be accountable for results - people are the only entities who can be accountable for choices that they make for themselves and for others.
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