Dieter Rams, Ten Principles for Good Design, and Strategic Planning

 

I picked this one up from Paul Isakson's entry on Dieter Rams, one of the great voices in the world of design and innovation.  I reread the Ten Principles of Good Design (or Ten Commandments, I think they sometimes are called) and indeed, they are in my opinion relevant to the world of strategic communications planning.

 | For what is strategic communications planning but the creation and design of an experience between a brand and its consumers - so the brand becomes a part of the life of the consumer and the consumer, a part of the brand? |

 

via paulisakson.typepad.com

 

The Ten Principles of Design of Dieter Rams are as follows:

1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough - down to the last detail
9. Good design is environmentally-friendly
10. Good design is little design as possible

Now, reread that - and instead of "design", put the phrase "communications plan".

How would you make your communications plans aligned with Rams' principles of design?