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18 November 2011


How to Start a Business

Clearly, however, some brands manage to attract more fans than their size alone would predict, and the Value of a Fan study finds that size is not everything. The number of fans is important for a fan page, but it is not a surrogate for how well the page itself is performing.

Philip Tiongson

Thank you for your comment!

Is it possible that we are still not very sure of how to measure social media that we are merely looking for anything measurable and use that as a surrogate regardless of whether it is right or not?

Thanks again for the comment.


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