« Planning for Marketing? Think Finance - Think Lifetime Value | Main | On Social Media #Analytics: ComScore’s 2011 Social Reports Facebook leading ... »

21 December 2011

Comments

cheap Timberland Boots

guess nobody's perfect: analytics professionals need to have a sense of integrity as they search for answers for their clients' businesses. after all, their results could lead to misspent dollars - or worse, lives and jobs of people.

Analytics professionals need to understand the responsibility that rests on their

Starting a New Business

People still ask for page views and hits and conversion rates and path analysis. We still have mindsets from the old world like overestimating the value of historical data (in a industry that is changing so fast, where you are probably turning things over very few months, is it really relevant what the path was last year or can we really compare time on site from three months ago to what it is now? not really). This is just one example.

The comments to this entry are closed.

Twitterlogs

    follow me on Twitter
    Related Posts Plugin for WordPress, Blogger...

    Empire Avenue

    • I am Listed on Empire Avenue

    Sites that interest me

    Blog powered by Typepad
    Member since 10/2006