No one ever bought anything in an elevator

The purpose of an elevator pitch isn't to close the sale.

The goal isn't even to give a short, accurate, Wikipedia-standard description of you or your project.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

via sethgodin.typepad.com. Emphasis mine

Well said.

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